Tourisme Montréal is a private, non-profit organization, founded in 1919 and incorporated in 1924. It comprises more than 750 members and partners from Montréal’s tourism industry, who share the common goal of promoting the city as a premier travel destination to non-local markets.

Its mission is to assume leadership of the collective effort to promote and position Montréal as a premier destination for business and leisure travel as well as to create business opportunities for its members and partners. Tourisme Montréal is also mandated with helping to generate economic spin-offs for the region, and steer Montréal tourism product development according to continually evolving markets.

As a leader in promoting the destination to travellers, Tourisme Montréal organizes many activities, in Canada and around the world, with a particular focus on attracting meetings and conventions to the city.